David Anthony Parkinson PhD, FHEA
Research Portfolio


Knowledge Exchange and Impact


01. Nym: AI Storytelling
02. The Science of Storytelling: Podcast
03. StoryCraft Pro: Storytelling Card Tool


Key Publications

01. Towards a Storytelling Pedagogy
02. Authentic Peer Assessment
03. Authentic Video Feedback
04. Establishing Trust through Storytelling
05. Storytelling at the Design Pitch
06. Unlock the Potentialities of Communities
07. Engaging Design Pitches
08. Storytelling Impact-Approach Framework
09. Design Process and Organisational Strategy
10. Designer Storytelling


Teaching and Learning

Click here to see the blog site I manage for our award winning product design students.


Bio

I’m an academic specialising in storytelling’s role in new product development (NPD), with over a decade of research into how narrative drives early-stage innovation. My work led to a widely recognised framework and card-based tool that helps NPD teams apply storytelling strategically. At Northumbria University, I embed these insights into the BA (Hons) Product Design curriculum. I have also led postgraduate research in the Department of Design, Arts and Creative Industries for a three year period. Currently, I’m collaborating with industry to develop a digital version of my tool, championing storytelling as a powerful methodology for driving creativity and innovation in design.

Explore the galleries to the right to learn more about my key research endeavors.


Contact
david.a.parkinson@northumbria.ac.uk

02.Authentic Peer Assessment

Publication
Book Chapter
2025
Formative Assessment and Feedback

ISBN 978-1-032-41094-0
Routledge
Link

An Online Peer Assessment Tool for Embedding Authentic Feedback Literacy contributes to a volume on formative assessment and feedback in post-digital learning environments. We present a structured approach to online peer assessment tailored to the distinct challenges of creative disciplines, where subjectivity often complicates evaluation. By embedding authentic disciplinary experiences, our method supports the development of meaningful feedback literacy. It promotes student engagement, reflection, and agency, encouraging learners to take greater ownership of their educational journey while navigating the complexities of critique and assessment within creative fields.