Research Portfolio
Knowledge Exchange and Impact
01. Nym: AI Storytelling
02. The Science of Storytelling: Podcast
03. StoryCraft Pro: Storytelling Card Tool
Key Publications
01. Towards a Storytelling Pedagogy
02. Authentic Peer Assessment
03. Authentic Video Feedback
04. Establishing Trust through Storytelling
05. Storytelling at the Design Pitch
06. Unlock the Potentialities of Communities
07. Engaging Design Pitches
08. Storytelling Impact-Approach Framework
09. Design Process and Organisational Strategy
10. Designer Storytelling
Teaching and Learning
Click here to see the blog site I manage for our award winning product design students.
Bio
I’m an academic specialising in storytelling’s role in new product development (NPD), with over a decade of research into how narrative drives early-stage innovation. My work led to a widely recognised framework and card-based tool that helps NPD teams apply storytelling strategically. At Northumbria University, I embed these insights into the BA (Hons) Product Design curriculum. I have also led postgraduate research in the Department of Design, Arts and Creative Industries for a three year period. Currently, I’m collaborating with industry to develop a digital version of my tool, championing storytelling as a powerful methodology for driving creativity and innovation in design.
Explore the galleries to the right to learn more about my key research endeavors.
Contact
david.a.parkinson@northumbria.ac.uk